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J.R. Simplot personalizes customer support with Recall InfoLink ́s software solution.

January 1, 2020

J.R. Simplot personalizes customer support with Recall InfoLink ́s software solution.

The J.R. Simplot Company (Simplot) started in 1929, and grew from a one-man farming operation into a global food and agribusiness company. The Company’s vertical integration – seed production, farming, fertilizer manufacturing, frozen-food processing, and food brands and distribution – has nurtured a diverse array of internal talents and resources that few other organizations achieve. The company has invested significant resources to ensure operations are sustainable and environmentally friendly. Their goal as a company has been to be the finest stewards possible of the air, water, land, and other resources on which we all rely. *

As Simplot improves its product and service offerings, it needs solutions to better personalize information for its customers while meeting increased regulations around the potential recall of food products. That put them in search of a system that would enable them to tell their customers personalized details about what product might need removal from the shelves, taken out of the storage rooms, why it needed to be removed and how to dispose of the affected items efficiently.

“Quickly getting complete and accurate information out to every contact along the supply chain ensures public and brand protection,“ says Roger Hancock, Recall InfoLink ́s CEO, who founded his company after having managed the quality department of a national wide retailer for over 15 years. “Customers need to be informed promptly and in a standardized way, together with fast and easy responses that close the loop to simplify regulatory compliance and reduce risk.“

Roger ́s knowledge of recalls, and Recall InfoLink ́s state-of-the-art software solution convinced Kevin Browning, Simplot ́s Sr. Director Food Safety, that it was the solution Simplot was looking for.

The benefits of Recall InfoLink ́s software solution brought automation and real-time visibility to Simplot customers throughout any recall/withdrawal scenario, which was essential to Simplot.

“Using the Recall InfoLink software solution is an iterative process,“ Browning said. “The more you use it and become familiar with it, the easier it is.“

To satisfy third party audit requirements, and create recall readiness, Recall InfoLink offers an integrated, industry-vetted Mock Recall process. Mock recalls through Recall InfoLink’s patented system help companies keep their quality team up to date, prepared for unplanned events, and recall ready at any time. At last, recalls can step out of the “crises mode“ into the normal business process mode without causing fear or uncertainties.

“Recall Infolink provides us with the customer-focused solution we need and has streamlined our process to make us more efficient during recall and other situations involving customer communications”, Browning said.

* About Simplot

The J.R. Simplot Company, a privately held agribusiness firm headquartered in Boise, Idaho, has an integrated portfolio that includes phosphate mining, fertilizer manufacturing, farming, ranching and cattle production, food processing, food brands, and other enterprises related to agriculture. Simplot’s major operations are located in the U.S., Canada, Mexico, Australia, and China, with products marketed in more than 40 countries worldwide. For more information, visit

Media Contact:
Ronald Margulis
RAM Communications

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