When a product recall happens, how a company communicates can make or break consumer trust, brand reputation, and regulatory compliance. Yet, many businesses still struggle with slow response times, inconsistent messaging, and missed opportunities to work effectively with the media.
To help brands improve recall communication, Roger Hancock, President & CEO of Recall InfoLink, has shared expert insights across top industry publications. This roundup highlights essential recall communication strategies—from consumer education to media engagement—to help food businesses execute recalls swiftly and efficiently.
Smart Shopping During Recalls: How Consumers Can Protect Themselves
📍 Published in Food Safety News
When a recall is announced, consumers are often left confused about whether the affected product is still on shelves or in their homes. Misinformation and lack of clear recall alerts can put public health at risk.
In this article:
- How consumers can verify recall information and avoid unsafe products.
- Why businesses must provide clear, timely, and direct recall alerts to prevent confusion.
- Best practices for retailers to ensure affected products are swiftly removed from shelves.
🔗 Read the full article on Food Safety News
View the Media as an Asset During a Recall
📍 Published in MSP MagazineToo often, companies see media coverage as a threat during recalls, fearing negative headlines. However, the media can be a powerful tool to ensure recall information reaches the right audience.
In this article:
- Why ignoring the media can backfire and fuel consumer distrust.
- How to shape the recall narrative with transparent, proactive messaging.
- Proven strategies for recall communication that protects brands and consumers.
🔗 Read the full article on MSP Magazine
Make or Break: Managing the Media’s Role in Food Recalls
📍 Published in Modern Restaurant ManagementMedia coverage can define the success or failure of a recall response. Poor communication leads to consumer panic, while strategic engagement ensures clarity and trust.
In this article:
- How misinformation spreads when businesses don’t take control of the recall message.
- Why the media is an important part of effective recall communication.
- How food companies can use media as an ally to improve brand reputation.
🔗 Read the full article on Modern Restaurant Management
Communication Best Practices During a Recall
📍 Published in Food & Beverage InsiderMany companies lack a pre-planned recall communication strategy, which leads to delayed response times, compliance risks, and consumer backlash.
In this article:
- How to craft recall communication that works.
- The importance of up-to-date data and tech tools.
- Why tone is a vital part of retaining consumer trust.
🔗 Read the full article on Food & Beverage Insider
Shift How You Work with the Media During a Recall
📍 Published in Restaurant NewsMany brands make the mistake of reacting to media inquiries instead of proactively leading the conversation. This often results in misleading headlines, consumer fear, and brand damage.
In this article:
- Why the media is not the enemy—when leveraged correctly, it can amplify recall effectiveness.
- How to craft recall messaging that prevents panic and maintains trust.
- A step-by-step guide for businesses to take control of recall communication.
🔗 Read the full article on Restaurant News
Next Steps: Improve Your Recall Communication Today
Don’t wait for a recall crisis to expose weaknesses in your response plan. Strengthen your recall communication strategy to protect your brand, comply with regulations, and build consumer trust.
Schedule a free consultation to learn how our recall management solutions can help you execute faster, communicate better, and protect your business.
💡 Related Reads from Recall InfoLink:
- Building Trust With Better Consumer Communication
- 8 Tips for Better Consumer Communication During a Product Recall
- Mastering Recall Communication
